BLUE BELL ICE CREAM 

Graphis New Talent Award - Silver | 2024

COURSE:
Advanced Campaigns | Fall, 2023

CREDITS:
Free-use mockup from Adobe Stock or Freepik
Stock photos from Unsplash or Pexels

For more than a century, Blue Bell Ice Cream has been a beloved staple in southern households, earning its place as a time-honored favorite since the early 1900s. Despite maintaining a consistent brand identity for nearly four decades, Blue Bell's enduring popularity has led to a natural growth in its consumer base and a need for a refreshed identity that can grow with their expanding audience. This new identity and packaging design modernizes Blue Bell's appearance while also keeping ties to their old-fashioned southern roots.
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